Media Executive

As a Media Executive / Coordinator, you will be a junior member of the media team. Your tasks and responsibilities are primarily to support the Media Manager / Supervisor in setting up and managing 360-degree media campaigns from an executional standpoint. There will also be opportunities to get your feet wet in preparing and delivering basic presentations to both internal and external stakeholders.

·         Prepare a range of administrative documents in the course of running campaigns such as insertion orders and MPA’s, vendor contracts, ad trafficking sheets

·         Upload and maintain campaign, ad asset, and budget information in our shared databases

·         Traffick campaign assets and test links to ensure that measurement tags are firing properly

·         Monitor in-flight campaign performance, and work closely with account servicing and media vendors to carry out optimizations

·         Use various digital tools to extract large amounts of raw campaign data and to organize it through pivot tables and/or slides

·         Prepare mid-campaign and post-campaign reports which include summaries of data, findings, and your recommendations

·         Participate in producing competitive monitoring reports including scanning traditional media, websites, and apps, and supporting the Manager in justifying points of view (POV)

·         Support the Manager in conducting research for media strategies and proposals, through a mix of cross-tab tools and online search

·         Support the Manager in sourcing information from media vendors (both online and offline) and transposing it to our presentations

·         Support the Manager in development of POV documents for internal and client presentation

·         Stay abreast of current market and media trends / technologies

Other skills:

·         0 to 2 years of digital media planning and buying experience; bonus if you have offline experience as well

·         Able to independently operate digital ad trafficking tools, and set up campaigns using ad platforms (e.g. Google Ads, Facebook, Twitter for Business, Tiktok, and WeChat)

·         Solid understanding of analytics platforms such as GA360 and Adobe Analytics

·         Solid understanding of how programmatic media and trading desks work

·         Excellent command of English. A plus if you know any of these languages: Cantonese, Mandarin, Hindi, or Punjabi

·         Highly attentive to details and comfortable working with numbers and external vendors

·         Ability to observe data, draw trends, and spot discrepancies or points of interest

·         High proficiency in Microsoft Excel, PowerPoint, Outlook, and cloud-based productivity applications

·         A natural ability to get along with others; including internal and clients teams, and media vendors

·         Self-motivated, able to work with minimal supervision

·         Eager to learn, inquisitive, and able to deploy creativity in solving problems

Please send your resume and cover letter to admin@dyversity.com. Only selected applicants will be contacted.