Toronto Marketing and Advertising Agency Recruitment

An established Marketing Advertising Agency in Toronto is looking for the following position to join its Media team.

Digital Ad Operation

Who we’re looking for: Someone who can manage our client’s digital/social campaigns across multiple platforms including Google, Facebook & Adobe. The ideal candidate for this role will be adept at executing and optimizing the campaigns to deliver superior performance.

Responsibilities:
• Maneuver digital marketing campaigns through all areas of the project life cycle
• Clearly understand and implement digital marketing campaigns which fit client needs
• Daily monitoring of campaign performance data and optimize accordingly to deliver quality results
• Ability to understand insights from data and map user actions back to campaign KPIs
• Ability to grasp the technical know-how of digital tactics across various platforms like Google, Adobe and Facebook
• Understanding of industry best practices and ever-changing dynamics of digital platforms
• Ability to identify opportunities that can grow the brand across the digital ecosystem
• Provide analytical reporting of campaigns to stakeholders

Required Criteria:
• 1-3 years’ experience in digital marketing
• Hands-on experience with running and managing programmatic digital campaigns across the prominent platforms (experience with Facebook Business Manager, Google Marketing Cloud preferred)
• Understanding of bidding strategies (RTB, CPC, CPA, Custom Bidding etc.)
• Understanding of key metrics that define the performance of a digital campaign
• Understanding of data collection and tagging implementation tools (GTM, DTM)
• Hands-on experience with website analytics tools (Google/Adobe Analytics) and the ability to measure events/interactions to recommend solutions that enhance user experience
• Ability to perform accurate calculations when optimizing budgets and campaign data
• Aces at Microsoft Office Suite (Excel – knowledge of pivot table and related functions preferred and PowerPoint)
• Ability to multi-task while maintaining an analytical approach • Detail-oriented and deadline-driven
• Keen to learn and contribute in a dynamic environment Qualifications
• Bachelor’s degree or equivalent (Field of Study Preferred: Applied Mathematics, Finance, Economics, Data Science or Computer Science)
• Fluency in Microsoft Office suite (Outlook, Excel (advanced), Word, PowerPoint, etc.)
• Experience with SEO and SEM Strong written, verbal and collaboration skills

Contact: Johnson Chang at Johnson@balmoralmkt.com