Media Executive – Balmoral Multicultural Marketing

Media Executive – Balmoral Multicultural Marketing

  • 全职/Full-time
4789 Yonge Street, Suite 920Toronto,大多地区,M2N 0G3

Job Summary

Job Category:

Job Description

Who we’re looking for:

Someone who can manage our client’s digital/social campaigns across multiple platforms including Google, Facebook & Adobe. The ideal candidate for this role will be adept at booking and optimizing the campaigns to deliver superior performance.


Maneuver digital marketing campaigns through all areas of the project life cycle
Clearly understand and implement digital marketing campaigns which fit client needs
Be responsive to campaign performance data and optimize accordingly to deliver quality results
Ability to understand insights from data and map user actions back to campaign KPIs
Ability to grasp the technical know-how of digital tactics across various platforms like Google, Adobe and Facebook
Understanding of industry best practices and ever-changing dynamics of digital platforms
Ability to identify opportunities that can grow the brand across the digital ecosystem
Provide analytical reporting of campaigns to stakeholders
Required Criteria:

2-3 years experience in digital marketing
Hands-on experience with running and managing programmatic digital campaigns across the prominent platforms (experience with Facebook Business Manager, Google Marketing Cloud preferred)
Understanding of bidding strategies (RTB, CPC, CPA, Custom Bidding, etc.)
Understanding of key metrics that define the performance of a digital campaign
Understanding of data collection and tagging implementation tools (GTM, DTM)
Hands-on experience with website analytics tools (Google/Adobe Analytics) and the ability to measure events/interactions to recommend solutions that enhance user experience
Aces at Microsoft Office Suite (Excel and PowerPoint)
Ability to multi-task while maintaining an analytical approach
Detail-oriented and deadline-driven
Keen to learn and contribute in a dynamic environment

Bachelor’s degree or equivalent
Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
Experience with SEO and SEM Strong written, verbal, and collaboration skills
the contact is Johnson Chang, VP, Channels and Digital, Balmoral Multicultural Marketing,